Harley Charlebois
Work Samples
Brand Creation
Taste Polynesia
Responsible for initial conceptualization and production of copy assets for the Taste Polynesia brand that stretches across websites, social media platforms and a series of blogs. I was privileged to work on this ever growing brand with many diverse and talented people including internationally recognized Chef Felix Tai and MasterChef Graham Elliot.
Proforma promographix
Developed style and standards guide for disbursement to all future employees and contractors for digital and print use by conceptualizing, presenting, and getting approval for typography and color palettes and brand identity. Guide also established appropriate uses of all variations of primary and secondary logos. Guide also included onboarding and training materials for sales representatives
Video Scripts
During my time at the Polynesian Cultural Center I assisted on and wrote many scripts for advertisement videos about our various dining options, Covid-19 safety protocols (2021 MarCom Gold Winner), and an audio advertisement about the Center used by Shaka Guide for their audio tour around Oahu.
Website Copy
During my time at the Polynesian Cultural Center I have provided original and updated copy for many aspects of the website. I am currently reviewing all customer facing pages for informational and grammatical accuracy and SEO best practices, as well as consistency in naming and diacritical usage.
Advertisment Copy
From September 2021 to February 2023 I created weekly campaign messaging for The Hawaii Store. During this time campaign sales increased by 80% earning in total over $350k.
Other Notable Projects
I am in constant pursuit of new challenges which have led to new opportunities. I have been privileged to work with many dedicated individuals, non-profits, and successful companies. I have also been honored to guest lecture at BYU-Hawaii on the effects of AI and SEO on long-form copy.
Contact Info
Harley.A.Charlebois@gmail.com